- Specials & Incentives
Next-Generation Soul Strikes Back With Forward Design, Modern Tech, and More Diverse Model Lineup
LOS ANGELES, Nov. 28, 2018 – At the 2018 Los Angeles Auto Show today, Kia Motors America (KMA) introduced a better way to roll with the world debut of the all-new 2020 Soul, a completely new yet familiar version of Kia’s beloved and award-winning urban runabout. Taking everything that helped popularize the quirky, unconventionally styled subcompact, Kia Motors poured more of its soul into nearly every inch of the vehicle, resulting in a third-generation that continues to transcend unmatched style, peppy performance, thrilling technology, and urban practicality.
“The Soul has been a massive success since its introduction to the U.S. market, blowing its (now defunct) rivals out of the water and establishing itself as an automotive icon with its fun-loving character and eccentric style,” said Orth Hedrick, executive director of Car Planning and Telematics. “Even with an entirely new generation of competitors now crowding the marketplace, we are confident the all-new Soul will once again prove to be a tough contender given its unparalleled style and impressive level of invigorating technology and customization options.”
Proving the point that “there is a Soul for everyone,” the normally aspirated and optionally turbocharged Soul is available in six trim levels – LX, S, X-Line, GT-Line, EX, “EX Designer Collection” – plus the all-new Soul EV (outlined in a separate press release). Pricing will be available closer to expected on-sale date in the first half of next year.
Design Beyond the Box
While the Soul stays true to its design heritage with its boxy silhouette and confident stance, its newly sculpted lines, cutting-edge details, and technical lighting elements present the most futuristic, youthful and innovative Soul yet.
New exterior design highlights include:
Music has been an overarching theme for Soul since its inception, and it’s no different this round.. For the third generation, designers and engineers turned up the volume on the interior. Drawing inspiration from the “emotional visualization of sound,” the Soul’s interior space is adorned with shapes and textures that reflect acoustic inspired elements to create a full sensory experience.
Interior design highlights include:
HIGHLIGHT – SOUL’S MOOD LIGHTING SYSTEM
Since the Kia Soul first arrived on the scene in 2009, it has established a very real and remarkable connection with music. This continues to be a core attribute of the Soul's persona and the volume has been turned up to 11 with a new mood lighting system that tailors the interior ambiance according to a variety of selectable “moods”:
Smart Packaging and Stronger Structure
Despite its compact footprint, the Soul’s boxy dimensions continue to offer up a surprising amount of cargo and passenger space. Slightly longer than before, the 2020 Soul also features more smartly designed packaging in an effort to make accessibility even easier.
The 2020 Soul’s stronger structure benefits from an increased use of Advanced High Strength Steel (AHSS), hot stamped components, and structural adhesive. With stronger bones, the 2020 Soul is expected to achieve the highest safety ratings from the Insurance Institute for Highway Safety (IIHS) and National Traffic Highway Safety Administration (NHTSA).
Next-Gen Infotainment and Kia Drive Wise Technologies
Recognizing that one’s car is an integral part of their social life, the 2020 Soul continues to surprise and delight with next-gen infotainment and technology.
Like other newly designed Kia models, the all-new Soul offers a suite of available Kia Drive Wise features8 including:
What Drives You?
Soul enhances its fun-to-drive personality and versatility with different drivetrain combinations. From the all-new 2019 Forte, Kia’s Intelligent Variable Transmission (IVT) is now available on the 2020 Soul for those who require efficiency with their zip. Designed and built in-house, the IVT is Kia’s unique version of a continuously variable transmission that provides an engaging driving experience.
For those that require even more zip, a turbocharged option is also available:
With the Soul’s all-new platform comes a more refined experience behind the wheel and on the road. Engineers designed suspension geometry to help quell noise, vibration and harshness while also improving handling and comfort in a variety of conditions.
A Soul for Everyone
The 2020 Soul can be outfitted to convey one’s unique sense of style through a variety of customizable options. Aside from the all-new Soul EV that debuts alongside its gasoline counterpart, the Soul offers even more flexibility according to different lifestyles.
EX Designer Collection
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*
For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (S, EX, SX and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.
1 Charging system only works with select devices. Refer to the vehicle's Owner's Manual for warnings and instructions.”
2 Failure to pay attention to travel conditions and vehicle operation could result in loss of vehicle control. Always drive safely and use caution.
2b Distracted driving can result in a loss of vehicle control. When operating a vehicle, never use a vehicle system that takes your focus away from safe vehicle operation.
3 Rear View Monitor is not a substitute for safe driving, and may not display all objects behind the vehicle. Always drive safely and use caution.
4 Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android™ 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.
5 Apple CarPlay™ is a trademark of Apple Inc. Requires a compatible Apple device sold separately. Apple CarPlay™ runs on your smartphone cellular data service. Data plan rates apply.
6 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG Inc., and any use of such marks by Kia is pursuant to license. A Bluetooth® enabled device is required to use Bluetooth® wireless technology.
7 Harman/Kardon is a registered trademark of Harman International Industries, Inc.
8 Kia Drive Wise features are not substitutes for safe driving, and may not detect all objects surrounding the vehicle. Always drive safely and use caution.
9 Driver Attention Warning is not a substitute for safe driving and may not detect all instances of driver fatigue or inattentive driving practices. Failure to pay attention to travel conditions and vehicle operation could result in loss of vehicle control. Always drive safely and use caution.